Is your home not selling in Montreal?
Has your property stayed on the market without finding a buyer? Discover how a fresh review of price, presentation and marketing strategy could help you restart your plans.
Confidential. A broker from our team will contact you about your request.
Find out how to restart the sale of your property
Describe your situation. A broker from our team will contact you.
Why doesn't a property sell?
Every property and every market is different. Here are four factors that can play a role. None is an automatic explanation: only a review of your file shows what applies to your property.
A listing price that doesn't fit the market
A price that drifts from what buyers see in recent comparable sales can reduce showings and offers. Adjusting the price doesn't always mean lowering it: it depends on what the market shows.
A presentation that doesn't convince enough
The first showing happens online. Photos, the description and how the property's strengths are shown influence the decision to visit.
Visibility and exposure to improve
A property has to be seen by the right buyers and by other brokers. Exposure, listing timing and open houses all matter.
Positioning against competing properties
Your property is compared with those for sale at the same time, in the same area and price range. What sets it apart has to be clear.
These factors are leads for analysis, not a verdict on your property or a promise of results.
A new strategy for your property
The diagnostic follows a simple path, from findings to an action plan.
Review of the previous marketing
Asking price and changes, photos, description, exposure, showings, feedback received and time on market.
Comparative market study
Comparison with relevant sales and active listings in your area, in the same range of properties.
Identifying potential improvements
What could be revisited: price, presentation, exposure, positioning, listing timing.
A proposed new marketing plan
A clear plan, presented by a broker from our team, that you are free to accept or not.
Requesting a diagnostic does not mean signing a brokerage contract.
Why Équipe Lefrançois?
A team of brokers based in Mount Royal, helping sellers in Montreal and in the areas presented on this site: Town of Mount Royal, Outremont, Westmount, Verdun and others.
Hands-on knowledge of the Montreal market
We follow sales, prices and time on market by area to place your property accurately.
An analysis grounded in data
Comparables, competition and market conditions: the diagnostic relies on data, not impressions.
Personal guidance
A broker first talks through your situation, constraints and goals before proposing anything.
Planned marketing
Positioning, presentation, exposure and showing follow-up: every property gets a tailored plan.
Frequently asked questions
There is rarely a single reason. The asking price compared with recent comparable sales, the quality of the photos and description, how the listing was exposed, competition in your area and price range, or the condition of the property can all play a role. Only a review of your file shows what applies in your case: that is the purpose of the diagnostic.
No. In some cases a price adjustment makes sense; in others it is the presentation, exposure or positioning that deserve a second look. What matters is comparing your price with similar properties that sold and with those currently for sale, then deciding with the data in hand. The decision is yours, and nothing guarantees that a change of price or strategy will lead to a sale, a given price or a given timeline.
In some situations, yes. For a residential brokerage contract, the Real Estate Brokerage Act gives a three-day right of withdrawal after you receive your copy of the contract. Beyond that, a contract can in principle be terminated by the client, who may then have to pay the expenses incurred or compensate the broker, and a contract can be stated to be non-terminable if it says so. Read your contract, talk first to your broker or the agency's executive officer, and contact the OACIQ if needed. This general information is not legal advice.
First check the end date in the contract and any clauses that might keep applying. According to the OACIQ, the broker or agency may be entitled to a commission if the property is sold within 180 days of the end of an exclusive contract to a person who was interested during its term. Ask your broker to explain in writing what applies, then take the time to compare your options: renew, change strategy, change broker or pause the sale.
There is no universal waiting period. What matters more is what has changed since the last listing: the price, the presentation, the strategy, the season or your personal situation. If your contract has ended and you want to continue your plans, a diagnostic can help you decide when and how to relaunch, with no promise of results.
You fill in the form describing your situation. A broker from our team contacts you, reviews the previous marketing with you (price, photos, description, exposure, showings), compares your property with relevant sales and listings, then presents improvement ideas and, if you wish, a new marketing plan. Requesting a diagnostic does not mean signing a brokerage contract.
Your next sale deserves a tailored strategy.
Tell us about your situation: we will go through it with you, point by point.